An activity and/or material that offers added value or incentive to resellers, salespersons, or consumers is: (a) advertising. Sales promotion aimed at consumers is called ‘consumer sales promotion‘. c. 16. A flash sale is basically an offer that only lasts for a limited time and it’s a great way to create a sense of urgency for the customer to buy. Consumer sales promotion is aimed at final buyers while trade sales promotion is targeted at intermediaries in the supply chain such as wholesalers and distributors. Personal Selling 2. Chip Off The Old Block is a new chocolate chip cookie created by the Arizona Cookie, Company. Cooperative advertising c. Premiums d. Cents-off packs Answer: B. Example – if an E-commerce website gives 10% discount on its products, then it wants the consumers to make the best of this deal. Samples. Customer sales promotion is a “pull strategy” and encourages the customers to … C) creative strategy _____ is the promotional tool used to build interest in or encourage purchase of a good or service during a specified period. Sales promotion examples are all around us. D) sponsorships. Marketeers can reap the following advantages from the implementation of appropriate sales promotion technique: 1. BIG discounts. Which of the following statements is true about sales promotion programs? Sales promotion is supplementary to personal selling and advertising because it makes the two activities more effective. Maria: Definition. To get you started with this worthwhile strategy, here are 15 sales promotion ideas, accompanied by real examples, and categorized by the business goals they can help you achieve. Flash Sale. PDF | On Mar 15, 2019, B. Karthi Keyan and others published Impact of Sales Promotion Techniques on Consumers towards FMCG | Find, read and cite all the research you need on ResearchGate _____ media can give 24 hour exposure to the public eye. Consumer promotion, trade promotion and ____ are the three forms of sales promotion a) Media Promotion b) Sales Force Promotion c) Core Promotion d) Media Mix 4. Sponsorship . This is an example of: Sales promotion is a promotional tool that stimulates consumer purchasing and. (c) publicity. Trade Promotion is a marketing technique aimed at increasing demand for products in retail stores based on special pricing, display fixtures, demonstrations, value … C. Proponents of brand equity argue increased spending on sales promotion is coming at the expense of media advertising, and this is leading to decline in brand equity. Businesses needed to be responsive to consumers 1945. find out what customers want and provide it for them, make sure everyone in the organization has the same objective: customer satisfaction, focus on those goods and services that will earn the most profit and enable the organization to survive and expand to serve more consumer wants and needs 1945-1980, customer satisfaction and customer loyalty, The Emerging Mobile/On-Demand Marketing Era. 230. Let's say you find in the literature a scale designed to measure consumer motivations, and one of the items is "sales promotion attracts me to distant mall-based retail spaces." The product life cycle consists of how many stages? Sampling: Free samples are given to consumers to increase their interest in the … The use of ____ would be suggested for manuf. Advertising and Sales Promotion. 30 seconds . Chapter 16 Personal Selling and Sales Promotion 1) Which of the following elements of the promotion mix involves making personal connections with customers for the purpose of making sales? advertising a new product on television. Achieving a need for stimuluation. sales promotion activities all over the world. Which of the following is a consumer sales promotion activity? Advertising C. Vending sales D. Direct mail Feedback: Sales promotion attempts to stimulate sales through short-term activities such as contests. 3. Usually, new customers are those persons that are won away from other firms. SURVEY . Attitudes toward a brand result from a combination of _____ attitude-formation processes. 180 seconds . Each sales promotion should be carefully costed and compared with the next best alternative. Television commercials . Definition. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. Advertising 3. According to Parks (2002), sales promotion can be classified based on target group and the tools used. The traditional promotional mix for a firm consists of: advertising, personal selling, public relations, and sales promotions used to reach a target market, paid, nonpersonal communication through various media by organizations and individuals who are in some way identified in the message, Advertisers like online advertising because, they are able to see how many people have read or watched some part of a commercial. A producer announced that on purchase of a particular product another product will be provided at less rate is (1) Discount (2) Quantity gift (3) Cheap bargain (4) Promotion mix (5) None of these View Answer / Hide Answer. Personal selling and advertising are the two best known forms of promotion. It can eliminate idle cycles in some specific goods. Increase the Sales . Download our FREE Ebook 'Top 10 Best Sales Promotions of all Time' Which features 10 Case studies of Top Sales Promotions in Action. Promotions are used to gain potential customers or keep current customers satisfied. A firm's marketing mix refers to the combination of: strategies regarding product, price, place, and promotion, consists of all the techniques sellers use to persuade consumers to buy their goods and services. This activity contains 28 questions. coupons . Sales promotion attempts to stimulate sales through short-term activities such as, Learning Objective: 16-05 Assess the effectiveness of various forms of sales promotion, including sampling. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing objectives, nature of the product and its stage in product life- cycle, level of existing and anticipated competitive activity, consumer response pattern, economic conditions, and the target group (consumers, traders, or sales force), etc. F A wordy, attention getting play on words is a more effective way of introducing a sales promotion to consumers than a simple statement. One way of promoting a product is to distribute three samples. B) advice and counsel to management. Ans. Q. ANSWER: (3) Rebate/cash refund offer. Nakita: Definition. Consumer promotions are geared toward customer needs and wants. All of the following are important when considering which method ofpromotion to use except: answer choices . B. (d) sales promotion. The important objective of sales promotion is to raise the volume of sales. Q2. this also includes searching for prospects and providing follow-up services, a person with an unmet need, the authority to buy, and the willingness to listen to a sales message. It aims at stimulating consumers. A. Contests B. Achieving a need for stimuluation. Decoding A channel A relationship A receiver Decoding A channel A receiver (a source, a message and the process of encoding are the three … Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society “Marketing is the last step in the chain of commerce where a buyer exchanges cash for a seller’s good or service, or the activity of trying to bring this about. Consumer promotions are incentives aimed toward a company’s customers. 19 Which of the following are elements of the communication process? A. Contests B. Advertising, Sales Promotion, Publicity and Public Relational activities; A new product needs ideas, Developments, concepts and improvements. B) guerrilla marketing. Textbook publishers use a package strategy known as _____. In terms of the number and dollar volume of transactions, the B2B market is: "produce as much as you can, because there is a limitless market for it" until 1900s, companies emphasized selling and advertising in an effort to persuade consumers to buy existing products 1920s. potential customers, and sales promotion can be used to achieve this enthusiasm. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. Course Hero is not sponsored or endorsed by any college or university. d. All of the options listed. conducted by businesses to stimulate consumer purchasing. Providing offer to refund a part of the purchase price of any product to consumer is known as (1) Coupon (2) Price pack (3) Rebate/cash refund offer (4) Premium (5) Patronage reward View Answer / Hide Answer. Change of Attitude. Which of the following is a consumer sales promotion activity? Premiums are a very popular sales promotional activities that provide giveaways to consumers. It was then, only a minor activity related either to advertising or to personal selling.. face-to-face presentation and promotion of goods and services. This preview shows page 65 - 67 out of 83 pages. Which of the following is an example of a promotional activity that combines several of the promotional mix elements: answer choices . Next Question » Search Marketing Questions Here. Correct answer: (D) central- and peripheral-route. When marketing intermediaries perform the steps necessary to transfer ownership from one party to another, they are providing: adding value to products by making them available when they're needed, The two basic types of merchant wholesalers are, full-service wholesalers and limited-function wholesalers, limited-function wholesalers who furnish shelves full of merchandise to retailers who sell these items on consignment, Unlike merchant wholesalers, _____ never actually own the goods they help to distribute, they do not develop long-term relationships with the buyers or sellers they assist, Discount stores, supermarkets, and department stores are all common types of, offers a huge selection of one type of product (such as books, toys, or sporting goods) to dominate that category of goods, sells general merchandise directly from the manufacturer at a discount; items may be discontinued or have certain product flaws, uses only one retail outlet in a given geographic area, Vending machines are most often used to sell, Any marketing method that directly links manufacturers or intermediaries with the ultimate consumer could be classified as, Taken together, all of the organizations that move goods from the sources of raw materials to ultimate consumers are known as, McDonald's, KFC, Baskin-Robbins, and AAMCO all make use of the _______ form of contractual distribution system, involves planning, implementing, and controlling the physical flow of materials, final goods, and related information from points of origin to points of consumption to meet customer requirements as a profit, deals with moving finished products and information to business buyers and ultimate consumers, is the term used to describe the use of outside firms to help move their goods through the supply chain, dividing a market by cities, counties, states, or regions, dividing the market using groups' values, attitudes, and interests, dividing the market by determining which benefits of the product to talk about, dividing the market by usage (volume of use), to inform and remind people in a target market about specific products, eventually persuading them to participate in an exchange. 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